Air Asia Strategic Analysis - 7334 Words

STRATEGIC ANALYSIS OF AIRASIA THE BEST LOW-COST CARRIER AIRLINES IN THE WORLD ASSIGNMENT FOR MICROECONOMICS FACULTY OF ECONOMICS AND BUSINESS NATIONAL UNIVERSITY OF MALAYSIA BY: IWAN BUDHIARTA P-46048 MALAYSIA – 2009 I. INTRODUCTION 1 A low-cost carrier (also known as a no-frills or discount carrier) is an airline that offers low fares but eliminates all â€Å"non-essential† services. The typical low-cost carrier business model is based on: – – – a single passenger class a single type of airplane (reducing training and servicing costs) a simple fare scheme (typically fares increase as the plane fills up, which rewards early reservations) free seating (which encourages passengers to board early) direct, point to point†¦show more content†¦Optimise routes and development of new secondary hubs †¢ Further enhance route network, venture destinations previously uncovered †¢ Yield enhancement due to benefits of maturity †¢ Ancillary expansion Stage 3 (we are here) Pursue regional expansion expanding business on existing platform (ancillary) †¢ Expand network to new countries †¢ Develop strategic partnership for mutual benefits †¢ Use strong brand to drive new business Stage 2 IPO Capital Raising and become publicly traded company †¢ Strengthen financial sheets †¢ Improve company credibility rating †¢ Ability to negotiate favourable terms with our suppliers Stage 1 Entry to mark et. Aggressive brand building recognition †¢ Introduction to theShow MoreRelatedAir Asia-Marketing Plan770 Words   |  4 Pages  AIR ASIA Executive Summary   Strategic management has played a key role in the success of many business organizations in the world including airlines and Air Asia is no exception. Commencing in 1996, within fifteen years, Air Asia managed to expand its operations into another ten countries. In addition, through its associate company AsiaX, it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. This paper will look at the award winning Malaysian low cost carrier-Read MoreGlobal Low-Cost Airline Market To 2018802 Words   |  4 PagesThe report provides detailed market analysis, information and insights, including: Historic and forecast revenue of global low-cost airlines market covering 40 countries. 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Moreover, brand awarenessRead MoreBusiness Strategy of Airasia1045 Words   |  5 Pages   Business Strategy Air AsiaCompany BackgroundAir Asia is  one of the companies that very successful in  adopting the cost leadership strategy as one of  their competitive advantages. Air Asia had  been established on 12 december 2001 with  Dato Sri TonyFernandez as the CEO.  As what the slogan says î€ now everyone can fly which actually attract thecustomers to buy the ticket and also  they offer a lot of  promotions to many destinations around asia andcustomers are chasing around in  getting their promotionsRead MorePestle Analysis Biman Bangladesh Airlines.Doc1580 Words   |  7 PagesPESTEL Analysis on Biman Bangladesh Airlines Introduction PESTLE an analysis is very important for case analysis political, economic, social, technological factor of any company. We have selected Biman Bangladesh airlines for doing Pestle analysis. So, this entire report will cover the importance of Pestle analysis and we will show how The pestle analysis of Bangladesh Airlines are flying. Biman Bangladesh airlines is the leading airlines Industry and oldest airlines industry in Bangladesh. WeRead MoreEvaluation Of Sia s Strategic Management And The Challenges Faced By Sia1497 Words   |  6 PagesEvaluation of SIA’s Strategic Management and the Challenges faced by SIA Analysing the macroeconomic environment is important to understand the impact of the organization (Philip Kotler, 1999). PEST analysis was used extensively to analyse the strategic management of an organization (Drucker, 2006) in which PEST stands for Political, Economic, Social and Technology. Tennent and Friend (2011) suggested an extension for this which is referred to as PESTEL which in addition to the above-mentioned aspectsRead MoreBlue Ocean Strategy in Air Asia1659 Words   |  7 Pagesover long periods of time. AirAsia approaches to prevent this occurring and to generate continued growth is to frequently re-assess its strategy so that they build strong businesses in the attractive industries of the future Company overview - Air Asia Berhad AirAsia’s leading airline was established with the dream that everyone can fly. Since 2001, the company has swiftly broken travel norms around the globe. It has risen to become the world’s best. With a route network that spans through moreRead MoreAir Asia: Strategic Management Report4189 Words   |  17 PagesAir Asia: Strategic management report Intoduction Air Asia was founded in 1993 and has since grown to be one of the biggest airlines in the world. It initially operated in Malaysia and currently operates in over 25 countries (Ricart and Wang 2005). It began operations in October 1996, operating out of Kuala Lumpur as its central location (Ricart and Wang 2005). 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Strategic analysis 2. Achievable Marketing Objectives for 2010 3. Yearly Action Plan Marketing Budget 4. Control Procedures Criteria of Success 2 Strategic analysis 1.1 Business Trend Aviation is an important element in today’s world

Changing the Scope of Practice for All Nurses Free Essays

Changing The Scope Of Practice For All Nurses October 21, 2012 Changing The Scope Of Practice For All Nurses The Institute of Medicine and the Robert Wood Johnson Foundation has proposed many changes take place in the field of education for nurses to assist in the Affordable Care Act to be a full success in transforming health care. They have published the report â€Å"The Future of Nursing Leading Change Advancing Health† recommending that the scope of practice for all nurses which include the registered nurse, advance practice nurse, certified nurse anesthetist, and the certified nurse midwife to be able to practice at their education and skill level through continuing competencies. Now it is up to all nurses to decide if changing the scope of practice for nurses is a good or bad idea. We will write a custom essay sample on Changing the Scope of Practice for All Nurses or any similar topic only for you Order Now This paper will show how changing the scope of practice will enable nurses to care for their patient more effectively. Nurses are going to have to step up to the plate, and show the whole world how important nursing is to providing health care to all people. And for the Affordable Care Act to truly change the health care system to better help the people and communities of the United States, the scope of practice for nurses will need to change to better meet the needs of the public. Education The Institute of Medicine report encourages nurses who graduate with an associate degree to continue on with their education to at least the baccalaureate level. Nurses at the baccalaureate level are then encouraged to continue on to the masters or doctorate degree. The different foundations and the federal government introducing funding opportunities and scholarships to students trying to find ways for schools and government to further nurse’s education to higher level to be more affordable (â€Å"The Future of Nursing† 2010. p. 177). It is important to stress the need to gain nurses with the knowledge to teach our future nurses. Nurses will also need to be involved in continuing education and continued competencies. Where nurses stay up to date with current practice and can demonstrate knowledge and skill in the practice (â€Å"The Future of Nursing† 2010. . 202). Also, equipping nurses with the skills and knowledge to take care of patients of today, who have more comorbidities than ever before. Equipping nurses with the knowledge and skill to not only preform the competency but understand the how and why it works, which will be a key factor in transforming health care. One proposal is that â€Å"Interprofessional educati on of physicians, nurses, and other health professionals, as well as new methods of improving and demonstrating competency throughout one’s career†¦Ã¢â‚¬  (â€Å"The Future of Nursing† 2010. p. 165). This will allow better communication, collaboration, and respect between everyone involved in patient care. The Institute of Medicine also discusses different ways to make nurses continuing their education more affordable. Primary Care The way primary care nurses deliver care to patients will change if the report by the Institute of Medicine is adopted. Most of the changes will affect the advanced practice nurses, by allowing them to practice to their full potential of knowledge and skill level. They will be able to take care of patients without having to have a physician on the premises or overseeing their work at all times. The Institute of Medicine gives an example where in Philadelphia there is a nurse managed health care center. This center is run by Nurses, Nurse Practitioners, and Social Workers. Other health care professionals help when needed like nutritionists, physicians, and others when needed. Places like this would be able to serve areas where there is little to no physicians available to meet the health care needs of the people who live there. Leadership By reading the report, â€Å"The Future of Nursing Leading Change Advancing Health†, it describes how important nurses are becoming stronger leaders for the future advancement of nursing. With all the changes coming with the Affordable Care Act, this report recommends that nurses need to be playing a large contributing roll in the development of policies to maintain patient centered health care, making sure that health care is accessible to all, and is affordable. Stronger leadership skills can be developed through continued education. By nurses moving on to higher degree education, they are thus developing the leadership skills they will need to work more cohesively with others both in the health care field and out. Nurses need to be playing a role in all aspects of policy making. From working in the hospitals and communities as advocates for patients which is defined as â€Å"The nurse is demonstrating the value of other-centeredness to advance the health of an individual† (Creasia Friberg, 2011, p. 80). Nurses will need to sit on boards both in the hospitals and in the public sector, legislating to political officials, and even possibly holding a political office themselves. It is going to take all nurses to make a change from nursing students to advance practice nurses, educators, and nursing organizations leadership (â€Å"The Future of Nursing† 2010. p. 221-251). Goals for Practice For the nursing scope of practice to change effectively, it will have to start in nursing school. Nursing students will need to start aiming toward a goal of higher education. Knowing they will need to be better prepared with the gained knowledge of continuing on to a baccalaureate, masters, or doctorate degree in nursing to be able to take care of the ever increasing health care needs. Nurses will need to maintain their knowledge and skill level for up to date practice through competency based learning throughout their career. They will need to be the future leaders in and out of the nursing profession. Each nurse knowing that nursing consists of many different aspects, making sure to help in the advancement of all future nurses. Some nurses choose to go into the clinical field, community nursing, education, advanced practice, research, legislation, specialty associations, and many more to further nursing profession and health care. In conclusion, by changing the scope of practice for nurses, they will be able to deliver patient care that matches their knowledge and skill level. This will allow more health care professionals mainly nurses, to practice in areas that have lacked sufficient health care providers to meet the needs of the public. The public will benefit from having nurse practitioners available in rural, suburban, and urban areas where physicians are scarce. Thus the public will have access to affordable, high quality health care to all who are in need. References Creasia, J. , Friberg, E. (2011). Conceptual Foundations the Bridge to Professional Nursing Practice. (5th ed. , p. 80). Retrieved from http://pageburstls. elsevier. com/books/978-0-323-06869-7 The Future of Nursing Leading Change, Advancing Health (2010). Retrieved October 13, 2012, from http://www. iom. edu/Reports/2010/The-Future-of-Nursing-Leading-Change-Advancing-Health. aspx. How to cite Changing the Scope of Practice for All Nurses, Papers

The Monstrous in Frankenstein free essay sample

Mary Shelley Frankincense or; The Modern Prometheus, published In 1818, is a product of Its time. Written in a world of social. Political, scientific and economic upheaval it highlights human desire to uncover the scientific secrets of our universe, yet also confirms the importance of emotions and individual relationships that define us as human, in contrast to the monstrous. Here we question what is meant by the terms human and monstrous as defined by the novel. Yet to fully understand how Frankincense defines these terms we must look to the etymology of them. The novel forever, defines the terms through Its main characters, through the themes of language, nature versus nurture, forbidden knowledge, and the doppelgà ¤nger motif. Shelley also shows us, In Frankincense, that although Juxtaposing terms, the monstrous being everything human Is not, they are also Intertwined, In that you can not have one without the other. There is also an overwhelming desire to know the monstrous, if only temporarily and this calls into question the influence the monstrous has on the human definition. We will write a custom essay sample on The Monstrous in Frankenstein or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Oxford English Dictionary (ODE) describes human as being Of, belonging to, or harmonistic of mankind, distinguished from animals by superior mental development, power of articulate speech, and upright posture. (ODE). The term monstrous Is described as The condition or fact of being abnormally developed or grossly malformed. (ODE) Yet, we as humans define ourselves not just on biological terms but socially and spiritually too. In Frankincense the Monster, who by his very label and beginnings implies a perfect example of monstrosity is, in fact, articulate and erect yet is still not considered human In the traditional sense.It Is his eventual virtual and social malformation that fully defines him as monstrous. Even as language plays a huge part in the definition of human, as taken from the ODE, the narration, and thus language, in Frankincense also helps to define the terms monstrous and human. As the monster discovered, language is Intertwined with culture (Brooks 594). He is on the side of nature, a deformed creature of appearance, and upon catching sight of his reflection understands not to show himself to the cottagers, of whom he yearns to win the love of, for fear of them fleeing (595). He is excluded but learning the means. Which to be Included (595) with language. It Is the novels stark definition of monstrosity through physical appearance not through acquisition of language that starts the catalyst for corruption of the Monster spiritually and mentally. Yet, the monstrous can not be easily classified through physical appearance alone. The age old debate of nature versus nurture is a theme that runs strongly through the novel. Shelley defines human and monstrous through examining the nurturing relationships of the characters, for Frankincenses lack of parental role with his creation, Is monstrously neglectful.We see Caroline, Frankincenses Mother, nurturing Elizabeth, his sister, back to health, in which his Mother looses her own life 1 OFF The De Lackeys nurturing home also becomes a source of nurturing love for the Monster, as he begins to return their love, and complete truly human acts of kindness towards them; for instance; leaving firewood and clearing snow in the winter (Shelley 83). Each nurturing act contrasts strongly with Frankince nses monstrous neglect of the Monsters needs.Although Frankincense receives the human quality of love in all its forms, from his family and friends, he never fully gives t in return, so obsessed is he with his creation. However, the Monster easily gives his love to the cottagers and through his expressed wish for companionship shows that his capacity for love is great. He requires love in order to become less monstrous, but as he is a monster, love is denied him. (Dates 546). Shelley is thus blurring the lines between the definitions of monstrous and human by questioning if monstrous is when one is unable to be loved or unable to give love.On the outskirts of scientific and moral forbidden territory roams the monstrous Cohen 3) Patrolling the boarders with striking images of what may happen if we ever crossed them. Robert Walton, the frame narrator, and Frankincense are connected through this desire to cross the borders, either physically into a region that may bring death, or through discoveries in science that bring moral monstrosities. These characters are another example of how Shelley definitions of the terms human and monstrous are intertwined in Frankincense. Frankincenses relentless pursuit to cross into the forbidden destroys lives, the opposite of what he was trying to achieve. Conversely, Walton wisely takes the path that Frankincense refused, returning home when reaching the boundary of almost certain destruction, in his quest for the North Pole. Shelley allows us to see, through the frame narration of Walton and his epiphany to return home, that Frankincenses hubris pursuit of knowledge leads to his downfall. l trod heaven in my thoughts, now exulting in my powers, now burning with the ideas of their effectsOh! My friend, if you had known me as I once was, you would not recognize me in that state of degradation. (Shelley 167) Walton sees that Frankincenses quest for knowledge, his isolation from those who love him, led to the destruction of himself and those he loved and so turns back from the brink of his own destruction. However, it is only after Frankincense dies, that he fully accepts that it is the right decision, as if the monstrous in Frankincense can be defined as an influence on human actions.Not only does the monstrous protect against the unknown, it stands along side of us, representing something other to ourselves (Cohen, 6). Traditionally the term human could be defined through monstrous being everything human is not. Just as the Monster in Frankincense kills William, Justine (although not directly), Elizabeth and Cleaver he does not view it as murder, but as Justified revenge against his creator. Have a care: I will work at your destruction, not finish until I desolate your heart, so that you curse the house of your birth. (Shelley 1 11). This defines the monstrous as being able to roam outside the boarders of moral convention. However, Frankincense puts a human persona on the definition of monstrous, we see the Monster yearning to be human; he learns language and craves love, and conversely Frankincense as extraction of them all. Again, Shelley interweaves the definitions of the two terms through showing that the monstrous is human and the conventional definition of human can incorporate monstrous.The strong bond found between Frankincense and his Monster is traditionally known as the doppelgà ¤nger effect (Dates 550), where a living person has a ghostly double haunting him. Here Shelley illustrates that the definitions of monstrous and human are often Just parodies of each other. The Monster represents Frankincenses dark side and Frankincense is the creatures haunting darkness, both denying the other peppiness. They are inextricably entwined with each other, often resembling that of a mind which is torn over a dec ision; running backwards and forwards from each other, never coming to a safe conclusion. When considered as one person, the combination of Frankincense and his Monster represents a true definition of human. To express and express and experience that of love and to be loved, Joy and compassion, to feel and express the full range of emotions from love of humanity to the need for hateful revenge, desire for knowledge, happiness and fear of death. Frankincense, defines the terms human and monstrous through questioning what constitutes them.Love, compassion, a sense of Justice defines human yet these same qualities can be found co-existing along side the monstrous. They are terms that represent good and evil but unlike the clear cut definition of good and evil Frankincense shows us that the human and monstrous are interchangeable. As shown in Frankincense, our fascination for the monstrous leads us to be influenced by it. So although we define human as being everything the monstrous is not, the monstrous is also part of the definition of human.

Three Domain System

Three Domain System The Three Domain System, developed by Carl Woese, is a system for classifying biological organisms. Over the years, scientists have developed several systems for the classification of organisms. From the late 1960s, organisms had been classified according to a Five Kingdom system. This classification system model was based on principles developed by Swedish scientist Carolus Linnaeus, whose hierarchical system groups organisms based on common physical characteristics. The Three Domain System As scientists learn more about organisms, classification systems change. Genetic sequencing has given researchers a whole new way of analyzing relationships between organisms. The current system, the Three Domain System, groups organisms primarily based on differences in ribosomal RNA (rRNA) structure. Ribosomal RNA is a molecular building block for ribosomes. Under this system, organisms are classified into three domains and six kingdoms. The domains are Archaea, Bacteria, and Eukarya. The kingdoms are Archaebacteria (ancient bacteria), Eubacteria (true bacteria), Protista, Fungi, Plantae, and Animalia. Archaea Domain This domain contains single-celled organisms known as archaea. Archaea have genes that are similar to both bacteria and eukaryotes. Because they are very similar to bacteria in appearance, they were originally mistaken for bacteria. Like bacteria, Archaea are prokaryotic organisms and do not have a membrane-bound nucleus. They also lack internal cell organelles and many are about the same size as and similar in shape to bacteria. Archaea reproduce by binary fission, have one circular chromosome, and use flagella to move around in their environment as do bacteria. Archaea differ from bacteria in cell wall composition and differ from both bacteria and eukaryotes in membrane composition and rRNA type. These differences are substantial enough to warrant that archaea have a separate domain. Archaea are extreme organisms that live under some of the most extreme environmental conditions. This includes within hydrothermal vents, acidic springs, and under Arctic ice. Archaea are divided into three main phyla: Crenarchaeota, Euryarchaeota, and Korarchaeota. Crenarchaeota include many organisms that are hyperthermophiles and thermoacidophiles. These archaea thrive in environments with great temperature extremes (hyperthermophiles) and in extremely hot and acidic environments (thermoacidophiles).Archaea known as methanogens are of the Euryarchaeota phylum. They produce methane as a byproduct of metabolism and require an oxygen-free environment.Little is known about Korarchaeota archaea as few species have been found living in places such as hot springs, hydrothermal vents, and obsidian pools. Bacteria Domain Bacteria are classified under the Bacteria Domain. These organisms are generally feared because some are pathogenic and capable of causing disease. However, bacteria are essential to life as some are part of the human microbiota. These bacteria preform vital functions, such as enabling us to properly digest and absorb nutrients from the foods we eat. Bacteria that live on the skin prevent pathogenic microbes from colonizing the area and also aid in the activation of the immune system. Bacteria are also important for the recycling of nutrients in the global ecosystem as they are primary decomposers. Bacteria have a unique cell wall composition and rRNA type. They are grouped into five main categories: Proteobacteria: This phylum contains the largest group of bacteria and includes E.coli, Salmonella, Heliobacter pylori, and Vibrio. bacteria.Cyanobacteria: These bacteria are capable of photosynthesis. They are also known as blues include Borrelia burgdorferi (cause Lyme disease) and Treponema pallidum (cause syphilis). Eukarya Domain The Eukarya domain includes eukaryotes or organisms that have a membranes include algae, amoeba, fungi, molds, yeast, ferns, mosses, flowering plants, sponges, insects, and mammals. Comparison of Classification Systems Five Kingdom System: MoneraProtistaFungiPlantaeAnimalia Archaea Domain Bacteria Domain Eukarya Domain Archaebacteria Kingdom Eubacteria Kingdom Protista Kingdom Fungi Kingdom Plantae Kingdom Animalia Kingdom Three Domain System As we have seen, systems for classifying organisms change with new discoveries made over time. The earliest systems recognized only two kingdoms (plant and animal). The current Three Domain System is the best organizational system we have now, but as new information is gained, a different system for classifying organisms may later be developed.

Ace the Interview Behavioral Nurse

Ace the Interview Behavioral Nurse As in most medical fields where prior experience is required, behavioral nurse interview questions will ask you to provide specific examples from your previous positions. You want to have anecdotes at the ready to show your interviewer that you’re competent, knowledgeable, and well-prepared to join their staff. Describe a situation in which you recently had to handle a difficult and demanding patient.This question is designed to assess your interpersonal skills and ability to resolve conflict. Prepare an anecdote that illustrates your excellent communication skills- including verbal persuasiveness and strong listening abilities, interactions with patients and families, understanding patient needs, explaining treatments, and displaying empathy. Avoid characterizing a patient in an overly negative or in a resentful way, and be careful not to compromise confidentiality.Describe a decision you had to make quickly regarding a patient.For this question, the interviewer will be asses sing  your judgment. Talk them through your decision-making process as you evaluated a memorable  situation and the criteria you used to make a decision. Be able to report back on the appropriateness of your actions in light of the outcome.Tell us about a time where you disagreed with a colleague over the management of a patient.This question is designed to identify your ability to work as part of a team, deal with colleagues maturely, draw on your own internal resources and department protocols for conflict resolution, practice active listening and information gathering, and then your ability to reflect and discuss what you learned from the experience. Avoid expressing anything stronger than a professional difference of opinion with the colleague in question.What changes have you contributed to established practices to improve patient care?If you’re asked this question in an interview, the interviewer is looking at your ability to take initiative, go beyond your routine, think critically and proactively about patient care protocols, and exercising excellent judgment about their implementation. It’s also likely you had to work closely with colleagues to get your changes implemented- be ready to highlight the valuable aspects of that process as well.And finally, four questions that all evaluate essentially the same abilities:Tell me about a challenging problem you faced in your previous job. How did you deal with it?Nursing work often involves a number of daily frustrations. Tell me about some of the frustrations you have dealt with recently.Take me through a typical day in your previous job.How do you manage high stress situations? Give me an example.These last questions test to see if you have an alert mind, evolved stress-management skills, the ability to reflect and assess daily responsibilities, and a degree of self-awareness. Make sure you have specific stories you can reference that showcase the best of your abilities. Practice with a f riend to get low-stakes exposure to how you’ll feel on your actual interview day.Good luck!

Social Marketing Campaign for Youth Gangs Assignment

Social Marketing Campaign for Youth Gangs - Assignment Example This essay declares that the proliferation of gangs is a national and local issue. The young ages of gang members and resulting individual and collective deviant behaviours make them a particular national concern. The basic age range of gang members is between 12 and 24 years, with the average ages of 17 and 18 years. These are children who should be studying in school and being moulded by society to reach for their dreams and upmost potentials. Instead, they are engaging in deviant and criminal behaviours. States and local communities also experience a rising incidence of gang membership. This paper makes a conclusion that in Atlanta, International Robbing Crew and 30 Deep are two of the largest gangs. They are mostly involved in drugs and robberies. The literature on the social context of gang membership contains numerous contradictions. Albert Cohen advances a subculture theory that seeks to explain why the youth join gangs. In particular, a gang provides them the opportunity to belong, to develop their sense of masculinity, to do something that is â€Å"valuable†, or to fight middle-class society and authority follows the study of psychologist Erik Erikson to understand gang membership. Erik Erikson argues that identity is a â€Å"developmental phenomenon† shaped by the social conditions and internal developmental processes. A social and cultural background that provides for the identity formation process and helps adolescents achieve their human identity needs is beneficial to a robust identity formation.

EUROPEAN BUSINESS ENVIRONMENT Essay Example | Topics and Well Written Essays - 3000 words

EUROPEAN BUSINESS ENVIRONMENT - Essay Example But the relationship between the trade activities and economic development is more complex than it seems because it can’t be said for sure that improved trade activities will definitely lead to economic growth of the nation, although there are numerous evidences which support the nexus between economic development and prosperity and improved business activities. An open economy supports the relationship between economic growth and improved trade activities (Europa-a, n.d.). All of the members of the Europe Union were aware of the relationship between economic growth and trade activities as they were benefited from the free trade affairs between the EU nations which not only supported their trade activities but also enhanced their economic growth. Since the initiation of the integration process, European nations have maintained their enlargement policy which significantly impacted the economic conditions of the member nations. It was also perceived that in the near future whate ver changes are introduced in the EU regulations and policies, it’s going to have a direct impact on the economic and trade performances of the current and upcoming members of the Europe Union. From the primal stages of development of European Union as Single Market, the intra industrial trade activities have remained prominent. This has supported the new members to adhere themselves to the community by making minor adjustments in their overall industrial structure (Frias & Iglesias, 2004, p.55). The integration process of European nations had started during 1940s and has developed significantly since then. However, several events have interrupted their process of integration. Such phases are popularly known as the phases of crises and scarcity of economic resources resulting from events of wars and economic turmoil. These unstable conditions lead to changes in the policies of EU which was tailored to resist the consequences. Considering these